One of the greatest benefit of the web is access to information. Back in the days, there was IRC and Usenet (anyone remember those?) which were fantastic. Google then gave us relevant searches and revolutionized the way people perceived the web. These days, there’s twitter for us to ask questions and blogs which added personal opinion.
These tools are great to find information on pretty much any subject, but with lots of information most definitely comes with conflicting ones! Just to give an example, I was at the blog world expo the other day when Jeremy from b5 mediasaid:
advertising clients now believe unique visitors are much more important than page views
Then within a few days, Skellie’s guest post on Problogger start out by saying:
When selling advertising spots on your blog the metric that advertisers value most is page views, or ‘impressions’.
I’m not even talking about two “no name” bloggers making conflicting statements. These two people are credible sources in the blogging world who we naturally listen to. So who should we listen to?
Why This Happens
To help us figure out how we should handle these conflicting messages, it will help us to discuss why this happens.
This is What I Encountered
As with any advice that anyone ever gives, it is usually based on personal experience. Jeremy probably talked to several advertisers who gave him the feeling that unique visitors were the most important while Skellie looked at all her revenue sources and came to a different conclusion.
You Can Go Your Way, But I Know That Way Leads Me There Too
As with anything else in life, there is no right path to success. What worked for problogger might be different than what’s worked for me or you. As it is impossible to make a 100% fair comparison of going both routes, different opinions will naturally arise.
Making Sense of All This
If you are still trying to figure out who is right, then stop now because it doesn’t really matter. Here are more things to consider:
In the above example, unique visitors and page views are both important. Do as much as you can to drive visitors to your blog and then work on increasing the page views per visitor by keeping them from leaving your blog!
Test, Test and Test Again
Become an expert yourself and form your own opinion. Test out all the methods and come up with your own assessment of who’s right. Whether you end up driving more visitors or increasing the page views per visitor, it will only help your blog anyway so test out every method out there!
There’s always some merit to what everyone writes about, so try to absorb the lesson behind the actual words. Rather than reading the words and follow the statements that someone makes, try to figure out the blogger’s mindset through the words and learn that instead. Once you have the same type of mindset as other successful bloggers, you will make more money. This I guarantee.